While many real estate professionals are comfortable using Facebook and X (Twitter) for low- or no-cost marketing, some of the fastest-growing opportunities to build your brand and reach new audiences are happening on Instagram, TikTok, and YouTube. These dynamic platforms offer powerful tools for showcasing properties, demonstrating expertise, and connecting with today’s digital-first consumers.

In this session, participants will explore how to effectively use each platform to increase visibility, attract followers, and generate meaningful engagement in their local market. Attendees will learn how to create compelling short-form and long-form content, leverage platform analytics to measure success, and tailor messaging to reach the right audience.

Through practical examples and strategic insights, this class will demonstrate how REALTORS® can expand their digital presence, build authentic connections, and turn social media activity into real business opportunities.

By the end of this session, participants will be able to:

• Target and reach their ideal audience using multiple social media platforms
• Analyze engagement and performance using platform-specific analytics
• Create effective content for Instagram, TikTok, and YouTube
• Understand the unique strengths and differences of each platform
• Optimize social media content to drive traffic and visibility
• Engage authentically with their target audience to build relationships
• Leverage trending TikTok content to expand reach and discoverability
• Customize and optimize a YouTube channel for branding and consistency
• Maximize niche marketing opportunities using Instagram Reels